《國際出版（英文）》根據出版行業的實際運作範疇，從國際視野出發，選擇和組織教學材料，旨在通過教學，使學生準確了解國際出版界的經驗與做法，並且從國際、國內當前業態的異同比較中深入思考問題，開啟新的思路。

Unit One Book Industry： Tradition and Development
出版業：傳統與發展
Text A Publishing Industry： Basics
Ⅰ．What Is Publishing： A Definition
Ⅱ．Business Cases
Ⅲ．Learning Professional Terms
Ⅳ．Introduction to Publishing
Ⅴ．Making Money out of Publishing
Ⅵ．A Look at HarperCollins'Global Publishing Strategy
Text B How Traditional Publishing Works
Topics for Further Study
Unit Two Publishers： Present and Future

出版社：現狀與未來
Text A Information 2014／2015
Ⅰ．Global Trends in Publishing 2014
Ⅱ．The World's Largest Book Publishers
Ⅲ．Global Publishing ProductⅣity Is Up，But Growth Is Down
Text B The Present and the Future
Ⅰ．What Is the Future of Publishing？
Ⅱ．Exploring the Potential of Book Publishing in Digital Formats
Ⅲ．Self Publishing
Topics for Further Study
Unit Three Publishing in the Digital Era

數字化時代的出版
Text A What Is Digital Publishing？
Text B The Future of Digital Publishing： An Optimist's view
Text C Report and Analysis
Ⅰ．Global Digital Education Publishing Market 20152019
Ⅱ．Electronic Publishing Market Research Reports & Industry Analysis
Ⅲ．Print to Digital，Digital First，Simultaneous Publishing—What's
Your Strategy？
Text D About the Laws
Ⅰ．Apple Loses Appeal，E—book Decision Is Affirmed
Ⅱ．Authors United and ABA Want to Bring Down Amazon，But Do They Have a Case？
Topics for Further StudyUnit FourBook Editorship

圖書編輯
Text A Positions of Editors
Text B A Job Offer
Text C Editors'Necessary Knowledge in Publishing Context
Ⅰ．The Process of Publishing
Ⅱ．Publishing as a Business
Ⅲ．Industry Sub—divisions
Ⅳ．Recent Developments
Ⅴ．Legal Issues
Ⅵ．Privishing
Text D A Free—lance Editor
Topics for Further Study
Unit Five Production of Books

圖書制作
Text Production of Books： Producing and Getting Listed
Topics for Further Study
Unit Six Book Marketing

圖書營銷
Text A German Books Promotion： For International Distribution
Text B The United States： A Framework of Market Analysis
Text C Digital Marketing： The 5 People You Need in Your Digital Marketing Dream Team
Topics for Further Study
Unit Seven Copyrights and Law

版權與版權法
Text A Copyrights
Ⅰ．Justification
Ⅱ．History
Ⅲ．Scope
Ⅳ．Obtaining and Enforcing Copyright
Ⅴ．Exclusive Rights
Ⅵ．Limitations and Exceptions to Copyright
Ⅶ．Transfer and Licensing，and Assignment
Ⅷ．Duration
Ⅸ．Copyright Infringement
Ⅹ．Treaties and International Agreements
Text B UnⅣersal Copyright Convention as Revised at Paris on 24 July 1971（Excerpt）
Topics for Further Study
Unit Eight Book Contracts

出版合同
Text A Book Contracts
Text B Book Contracts and Subsidiary Rights
Text C Sample Publishing Contract
Text D Oxford University Press Publishing Agreement
Text E Book Publishing Contracts： Checklist of Deal Terms
Topics for Further Study
Unit Nine Copyright Exchange and Literary Agency

版權貿易與版權代理
Text A Basics of Copyright Exchange
Text B British： The Publishers Association Trade Mission to China
Text C What an Agent Does： The Scope on Day—to—day Agent Responsibilities
Text D Feasibility Study into Digital Copyright Exchange Launched
Topics for Further Study
Unit Ten International Book Fairs

國際書展
Text A International Book Publishing Trade Shows and Conferences
Text B The Book Fairs
Ⅰ．The Frankfurt Book Fair
Ⅱ．Get London Reading： The London Book Fair
Ⅲ．bea
Ⅳ．Bologna 2015： Early Impressions from a Busy，Sunny Fair
Topics for Further Study

《國際出版（英文）》：
The news that the UK's publishing industry was the most productⅣe in the world has drⅣen much of the media coverage surrounding the IPA's report.Some publishing commentators have taken it as an indicator of the UK's strength in creating books for export.Others—including prominent trade publisher Jamie Byng—have read it as a signal that the industry is publishing too much.
Major Publishing Market ProductⅣity 2013
Certainly when we look beyond the headline figures，the picture looks less rosy for the UK publishing industry.In 2013，publishers ramped up production of books by 8%，yet they made no more money than they did in 2012，with net revenues of 4，662 m.This implies that while they produced more product，that either sold lower volumes or for a lower price.UK publishers' international sales also weakened in the same period，declining（by value rather than volume）4% in 2013.
The US performed slightly more efficiently.The value of its publishing market for 2013 was static compared to 2012，but a slight decrease of 2% in the number of books published suggests that these are selling in comparable quantities and stable prices.Meanwhile Japan may have experienced a 2% decline in market value to 5，409，but its output also fell by 1% in the same period.Germany and France also followed the same pattern as the UK，with output up but total revenues down，though by smaller margins that in Britain.
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