序1
James Pooley
美國發明人協會主席
世界知識產權組織WIPO前副總干事
“Rome was not built in a day”, the establishment and implementation of intellectual property system is a long process of trial and construction, and is still undergoing through adjustment. In U.S., the patent system or more precisely, the judgment on patent cases still swings.For example, the software patent is now going through more scrutinization than the past, and there are hot deputes on software patentability in the IP area.
China’s IP system was built up in 1980’s, after decades of rapid development, this 30 year-old IP system has already made remarkable success and has earned praises from peers all over the world. Filing patent, trademark and copyright in China is now leading the world in quantity. As a developing country, China offers sufficient patent protection. For example, telecommunication giant Qualcomm has benefited a lot and made billions of dollars on patent licensing in China. Another example is that China has not used compulsory licensing on any drug, which enables foreign drug companies making huge profit from Chinese market. As a comparison, India has granted many compulsory licensing on patented lifesaving drug which western drug companies had spent billions of dollars in R＆D.
The quantity of patent filing from China has been ranked first in the world for five consecutive years up to now. In 2015, PCT filings from China ranked third in the world, only after the United States and Japan. There is an argument that it is just quantity without quality. However, Huawei has filed patent infringement litigation against Samsung regarding core telecommunication technology in the United States and China at the same time recently. It’s a landmark event. Because it is the first time in history that a Chinese company files core technology patent infringement litigation against a foreign industry giant in United States. It is a good example to show that overseas patents filed by China are also improving in quality.
This book “The Operation of Intellectual Property -- Touching the Future” looks into IP operation’s development, model and method with the focus on practice in China. It aims to help enterprises, colleges, research institutions, IP operation organizations, and IP owners thosewho want to get further benefit from innovative way besides IP traditional implementation. The book provides various method, advice and practical examples from experienced professionals, such as in-house and outside counsel, agents, scholars, researchers and IP service providers. It analyzes IP operationsin the past and present at aview of global approach and predicts the future development of IP operation.
It has been a real pleasure and privilege to write this preface. Over many centuries China has produced some of the world’s greatest inventions that we all continue to enjoy today. As we look to the future of China’s contributions to technology development, I think we can expect more miracles here.
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James Pooley
美國發明人協會主席
世界知識產權組織WIPO前副總干事
“羅馬不是一天建成的”，知識產權體繫的建立和推行需要長期的建設和實踐並且仍處於調整的過程中。在美國，專利體繫或者更準確的說，專利案件的判決依然會發生變化。例如，目前的軟件專利較之前需要經過更多審核，關於軟件的可專利性在知識產權領域也有諸多熱點爭議。
中國的知識產權體繫建立於二十世紀八十年代，經過多年的快速發展，這個30多歲的知識產權體繫已經取得了卓越的成績，在世界範圍內贏取了廣泛的贊譽。中國的專利、商標和版權申請/注冊量已經在全球處於領先的地位。作為一個發展中國家，中國對專利技術提供了充分的保護。例如，通信巨人高通在中國已通過專利許可獲利數。從另一個例子來看，中國尚未對任何藥品采取強制許可，外國藥企由此在中國市場獲取了大量的利潤。作為對比，對於西方藥企花費數經費研發的挽救生命的專利藥品，印度則做出了大量的強制許可。
到目前為止，中國的發明專利申請量已經連續五年排名世界第一。2015年，從中國提出的PCT申請排名世界第三，僅次於美國和日本。有種說法強調這些申請隻有數量沒有質量。然而，最近華為同時在中國和美國對三星提起了關於核心通信技術的專利侵權訴訟。這是一個裡程碑事件，因為這是歷史上首次，由一家中國公司在美國對外國行業巨頭提起有關核心技術的專利侵權訴訟。這正是一個顯示出中國在海外申請的專利在質量上也有進步的好例子。
本書《知識產權運營之觸摸未來》聚焦於中國的實踐基礎，深入探討了知識產權運營的發展、模式和方法。它致力於以創新的方式幫助那些尋求在傳統知識產權運作之外進一步獲取利益的企業、高校、研究機構、知識產權運營組織和知識產權權利人。本書由經驗豐富的專家（企業內/外部顧問、代理機構、學者、研究人員及知識產權服務商）提供了多種多樣的方法、建議和實踐案例。它從全球化的角度分析了知識產權運營的過去和現在，並預測了知識產權運營未來的發展。
非常高興有這個榮幸為本書作序。在全球這麼多個國家中，中國產生了直到今日我們仍然在持續運用的世界最偉大的一些發明。當我們展望未來，中國對技術發展的貢獻，我相信我們可以期待更多奇跡。?
序2
龍永圖
原博鼇亞洲論壇秘書長
當前經濟仍然處於全球化的趨勢，英國公投決定離開歐洲聯盟有人會認為這對經濟全球化是一個重大的挫折，我覺得未必。經濟全球化有三個重要的要素：一個是科學技術是推動全球化重要的動力；二是跨國公司是經濟全球化最重要的載體；三是全球化的實質是在全球配置資源。目前這些基本的原則並沒有改變，總之我們要看到當前的經濟形勢是經濟全球化還在繼續發展，
