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出版社:電子工業出版社 ISBN:9787121261770 版次:2 商品編碼:11712311 品牌:電子工業出版社 包裝:平裝 叢書名:高等學校專業英語教材 開本:16開 出版時間:2015-06-01 用紙:膠版紙 頁數:240 正文語種:中英對照 作者:王曄,張慧芳
" 內容簡介 本書旨在幫助讀者掌握電子商務專業英語術語及用法,培養和提高讀者閱讀和翻譯專業英語文獻資料的能力。本書由16個組成,涵蓋了電子商務領域的基本理論、基本知識、基本技術、基本應用和法規等內容。每個由主課文、副課文、閱讀材料、詞彙、注釋和練習組成。書後附有參考譯文、練習參考答案和參考文獻。為了方便教學,本書另配有電子教案,可在華信教育資源網www.hxedu.com.cn免費下載。 作者簡介 西安交通大學經濟與金融學院教授,主要研究方向為電子商務,在我社出版有《電子商務專業英語教程》,此書廣受好評。 目錄 目 錄 Unit 1 Electronic Commerce Theory Text A Overview of Electronic Commerce Exercises Text B Advantages and Disadvantages of Electronic Commerce Reading Materials IT Producing Industries―Hopeful Sighs in 2003 IT Producing Industries Weather the Recession and Recover Slowly Unit 2 Internet and Protocols Text A Computer Networks Exercises Text B The TCP/IP Protocol Suite Reading Materials A Nation Online:How Americans Are Expanding Their Use of the Internet Unit 3 Economics of Electronic Commerce Text A Interaction of Economics and E-Commerce Exercises Text B E-Commerce Changes the Economics of Research Reading Materials Online Marketing Basics Establishing a Web Presence Unit 4 Web Publishing Text A Online Publishing Exercises Text B Opportunities and Risks of Electronic Publishing Reading Materials Assessing the Need for an Online Store Unit 5 Logistics Text A Logistics in Electronic Commerce Exercises Text B The Logistics Gaps in China Reading Materials The First Step to Internet Marketing:Pick Something to Promote Step One: Pick Something to Promote Selling Stuff Collecting Leads Info to Collect Other Stuff You Can Achieve with Search Ads Unit 6 EDI and Its Application Text A Electronic Data Interchange (EDI) Exercises Text B EDI Adoption and EDI Maturity Reading Materials Ten Key Steps to Successfully Marketing Your Business Online Unit 7 Electronic Marketing Structure and Direct Marketing Text A Overview of Electronic Marketing Structure Exercises Text B Direct Marketing Reading Materials Internet Marketing and Customer Referrals Unit 8 SCM and Electronic Commerce Text A IT and Supply-Chain Management Exercises Text B The Significance of Virtual Value Chains in Revealing New Market Opportunities Reading Materials A History of Logistics / Supply Chain Management Unit 9 Advertising Strategies Text A Advertising Methods on the Web Exercises Text B Advertisement Strategies Reading Materials How to Start Selling Online Unit 10 Security Issues in Electronic Commerce Text A Internet E-Commerce Security Exercises Text B Creating and Maintaining Brands on the Web Reading Materials E-Commerce Security: Fact or Fiction? Unit 11 Electronic Commerce Legislation Text A Legal Issues in E-Commerce Exercises Text B Secure Payment Protocols and Security Schemes Reading Materials How Does an Online Store Handle Credit Card Orders?
Unit 12 Web Marketing Text A Web Marketing Strategies Exercises Text B Protection of Intellectual Property in Online Business Reading Materials Keyword Research Unit 13 Electronic Commerce and Information Economy Text A The Evolving Information Economy Exercises Text B The Information Economy and Competitive Advantage of Enterprises: A Value Chain Analysis Reading Materials E-Commerce in the Digital Economy Unit 14 Internet Finance Text A Crowdfunding Exercises Text B Crowdfunding: the Disruptor?s Disruptor Reading Materials Mobile Payment Unit 15 Electronic Commerce Trust Text A Role of Trust in E-Business Success Exercises Text B Designing Trust into Online Experiences Reading Materials Competing for Eyeballs by Branding Unit 16 Electronic Commerce Planning Text A Planning Electronic Commerce Initiatives Exercises Text B Managing Electronic Commerce Implementation Reading Materials How to Choose the Right E-Commerce System 參考譯文 課文A:電子商務概要 課文A:計算機網絡 課文A:經濟學和電子商務的互動 課文A:網絡出版 課文A:電子商務中的物流 課文A:電子數據交換(EDI) 課文A:網絡營銷結構概述 課文A:信息技術與供應鏈管理 課文A:網絡廣告方法 第 課文A:電子商務網絡安全 第 課文A:電子商務的法律問題 第 課文A:網絡營銷策略 第 課文A:持續發展的信息經濟 第 課文A:眾籌 第 課文A:信任在電子商務成功中的作用 第 課文A:規劃電子商務行動 練習參考答案 參考文獻 查看全部↓
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