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出版社:西南財經大學出版社 ISBN:9787550427662 商品編碼:11409886273 品牌:文軒 出版時間:2016-12-01 代碼:22 作者:王佳芥
" 作 者:王佳芥 著 定 價:22.8 出 版 社:西南財經大學出版社 出版日期:2016年12月01日 頁 數:149 裝 幀:平裝 ISBN:9787550427662 ●PART ONE Amazing Introduction and Overview CHAPTER 1 Amazing Introduction and Globalization I.WHO Discussion Case:Senior VP- the Glass Ceiling of a Chinese in World Top TNCs Reading Material:International Business Career Requirement II.WHERE Reading Material:Diversified International Market:Middle East III.WHAT Case:Export "Air" -China Carbon Market (2013) IV.HOW Extended Reading V.WHY Extended Reading PART TWO Country Difference (13 CHAPTER 2 National Differences in Political Economy (15 Case:Fight Between Dragon and Elephant (2012) Extension Case:Huawei Exit USA Forever (2013) Case:Ecuador Confiscated 99% Oil Profit of Foreign Companies Extension Case:Grey Customs Clearance Leads Chinese Businesspeople to Bankrupt( 2009 ) Case:TCM Firm Tries to Survive EU Ban (2011) CHAPTER 3 Difference in Culture (23) Case:Gay Wife of Iceland's Female Prime Minister Visits Beijing (2013) & Saudi Arabia Bans "Gays, Tom-boys" from Schools (2012) Case :"Happy Life" of Norway Mass Killer ( 2011 ) Extended Reading:Geert Hofstede Cultural Dimensions Fact or Farce? International Success Tips:Business Meeting Gifts CHAPTER 4 Ethics in International Business (29) Case :Underlying Rules of TNCs : ——Bribery Scandals:GSK (2013) VS Siemens (2008) Extended Reading:What Is a Country's "Corruption Perception Index" (CPI) ? Case:Deadline of Global Tax Heavens (2010) Extension Case:Foreign Account Tax Compliance Act (FATCA) 2014 (~) Case :Monsato :GMO Monopoly Worldwide Case:Coca-Cola Has Donated More Than $ 3.2 Million to Defeat GMO Labeling:Boy- cott the Soda Empire (2014) Case:Over Two Million UK Public Sector Workers Strike (2011) Case:Thailand's $ 7 Billion Global Seafood Industry Runs on Brutal Slave Labor (2014) PART THREE The Global Trade and Investment Environment ~ CHAPTER 5 International Trade Theory Case :New Mercantilism? Case:Finan Arbitrage Via Hong Kong/China Trade Is Expanding (2016) CHAPTER 6 The Political Economy of International Trade Case :Zero-Tariff Plan by USA (2002) Case:Sino-African Trade & Investment Boom Case :Farmers Defend Controversial EU Subsidies ' 2010-2013) Extended Reading:Is JP Morgan a Farmer? Case:Esquel Search Import Quotas Worldwide CHAPTER 7 Foreign Direct Investment Case:From JV to Whole-Owned Subsidiary (2002) Case:Shanghai Auto M&A Ssangyong Motor Korea (2009) ——4000 million Loss Case:CFIUS-Foe of Chinese TNCs (2012) Case:CHALCO M&A Rio Rinto :Failure and Lessons Extended Reading:Rio Tinto Espionage Case Case:FDI & OFDI of China (2013) CHAPTER 8 Regional Economic Integration Case:ShanghaiqZ (2013) Extended Reading:China-ASEAN FTA (2010) Extended Reading :CEPA (2003) PART FOUR The Global Monetary System CHAPTER 9 The Foreign Exchange Market Case:Samsung Hedging Strategy Technical Analyst (2012) Case:Soros Attack JPY (2013), HKD (2007) & GBP (1992) Extended Reading:Linked Exchange Rate System in Hong Kong CHAPTER 10 The International Monetary System Case:IMF Does More Harm than Good? (2014) Extension Case:BRICs Set Up its Own IMF? (2014) Case:New Reserve Currency to Challenge the Dollar (2011) Case:RMB to Be Third Largest International Currency by 2020 (2014) Case:$ 4 Trillion International Reserves Dilemma (2014) Case:Chinese Grandma:GoldRollercoaster (2013-2014) CHAPTER 11 The Global Capital Market Case:China's Banking Pick Up Strategic Investors (2005&2011) Case: Listing——The Largest IPO in USA (2014) Extension Case:LDK listing in USA and Bankruptcy (2013) Case:KODA ( Knock Out Discount Accumulator——the Billionaire Killer PART FIVE The Strategy and Structure of International Business CHAPTER 12 The Strategy of International Business Case:Huawei Tunes Strategy to Stay Ahead in Europe (2013) Case :Haier:Innovation and Globalization Strategy (2005) Case:How did Lenovo Become the World's Biggest Computer Company? (2013) CHAPTER 13 The Structure of International Business Case:Dual-Structure of TNCs in China:Conflicts and Dilemma Case:Matrix :From the Best to Give-up Extended Reading:GIE (Global Integrated Enterprise) ——Discuss How IMB Saved 45 Million USD Extended Reading Book:Who Says Elephants Can't Dance? CHAPTER 14 Entry Strategy and Alliance Case :Airline Alliance Case:McDonald & KFC Extended Reading :Franchising PART SIX International Business Operations CHAPTER 15 Exporting, Importing and Countertrade Case :China Restart Barter Trade of Petroleum (2007) Case:China Factories Suffered from Export Fall (2014) Extended Reading:Tax Refund in China Extended Reading:Export Hands-on Experiences International Success Tip:Specimen Copy of Agreement CHAPTER 16 Global Production, Outsourcing and Logistics Case:Wal-mart:Keys to Successful Supply Chain Management Extended Reading:Virtual Enterprise CHAPTER 17 Global Marketing and R&D Case:Suppliers & Channel:Win-win or Zero-sum? Case :The Rebel of Nokia Channel Members (2011) Case:Fantastic Price Escalation (2014) Case:Carrefour Exited Worldwide? International Success Tips:The International Takeoff of New Products: ——the Role of Economics, Culture and Country Innovativeness CHAPTER 18 Global Human Resource Management Case:Expatriate Failure:Time to Abandon? Case:Dell Executives Flee to Lenovo (2013) CHAPTER 19 Accounting in the International Business Case :Lever Temptation + Regulatory Indulgence: ——Wall Street Fall on His Hands (2008) Case :Enron Scandal (2001) :Audit Failure Case:BP:From Oil Spilling to Finan Reform Killing (2010) Case:Ernst & Young Caught in Tax Evasion (2013) Case :Entrepreneur Accused of Biggest-Ever Tax Scam (2013) ——Telecom Investor Charged with Failing to Pay $ 200 Million CHAPTER 20 Finan Management in the International Business Case:What's Going Wrong at Sears Now? (2014) Extended Reading:Corporate Finance and Career Requirements 《靠前商務:案例、閱讀材料和練習集/靠前經濟與貿易全英文繫列教材》教輔材料推出代表了一次拉近距離的本土化嘗試。本教輔助材料注重站在中國學者和商務人士的角度來看待眾多靠前商務問題,而不是簡單附庸西方觀點。商務特征決定靠前商務是一場彌漫優選的沒有硝煙、永不結束的戰爭,所以本輔助材料始終保持清醒的態度並提供獨特體驗來分析眾多中國企業在靠前商務中的地位和利益得失。《靠前商務:案例、閱讀材料和練習集/靠前經濟與貿易全英文繫列教材》教輔材料每章大量高典型性、高相關性等很新案例之外,每章設計有大量的在線練習、延伸閱讀和思考題目並附答案。本教輔材料編寫人制作相關教學課件等以充分利用多媒體教學手段。
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