作 者:王玉環,李金珊 著作
定 價:29
出 版 社:北京大學出版社
出版日期:2011年04月01日
頁 數:197
裝 幀:平裝
ISBN:9787301185551
《跨文化交際學教程》：to see the world with global eyes;
to love the world with a global heart;
to understand the world with a global spirit.
●Chapter One Introduction to Intercultural Communication 1
●1. The Chronological Development of Intercultural Communication / 1
●(1) The Contemporary Intercultural Communication in the U.S.A. / 2
●(2) Intercultural Communication in China / 4
●2. The Nature of Intercultural Communication / 5
●3. Factors of the Development of Intercultural Communication / 6
●(1) Technological Development / 6
●(2) Globalization of the Economy / 7
●(3) Widespread Population Migration / 8
●4. Why Study Intercultural Communication / 9
●Chapter Two Culture and Cultural Patterns
●1. The Nature of Culture / 21
●2. Characteristics of Culture / 22
●3. Whole Culture and Subculture / 24
●4. The Nature of Cultural Patterns / 25
●5. Components of Cultural Patterns / 26
●(1) Beliefs / 26
●(2) Values / 26
●(3) Norms / 27
●(4) Social Practices / 27
●部分目錄
《跨文化交際學教程》內容簡介：intercultural communication introduces the major principles of interculturalcommunication and demonstrates these principles in action by exploringdifferences in perception, world views, values, and verbal and nonverbalmessages. the book also inc等
Intercultural Communication introduces the major principles of in terculturalcommunication and demonstrates these principles in action by exploring differences in perception, world views, values, and verbal and nonver balmessages. The&n等
Intercultural Communication introduces the major principles of in terculturalcommunication and demonstrates these principles in action by exploring differences in perception, world views, values, and verbal and nonver balmessages. The&n等
