●Introduction
Chapter 1 How to Apply for the Ideal Job
1.First Steps
2.Reading Job Advertisements
3.Analysing a Specific Job Advertisement
4.What to Mention in Your Letter or Email
5.Attracting an Employer's Interest
6.Hints and Tips
7.Practice Makes Perfect
Notes for Your Guidance
Summary
Chapter 2 The Resume and the Interview
1.The Resume or Curriculum Vitae
2.The Essentials
3.Model Resume (Single-page Version)
4.Interview Essentials
5.What Do You Do Now
6.The Big Day
7.What Do I Wear
8.What Questions Will They Ask
9.Be itive
10.You Do the Talking
11.Dealing with Negatives at the Interview
12.Strength from Weakness
13.Hints and Tips
Notes for Your Guidance
Summary
Chapter 3 Spoken Business Communication
1.Preparing for the Talk
2.Preparing the Content
3.Review
4.Hints and Tips
5.Practice Makes Perfect
Notes for Your Guidance
Summary
Chapter 4 Communicating with Colleagues and Customers
1.Unspoken Messages
2.Friendly Communications
3.Communicating Sensitively
4.Problem Communications
5.Hints and Tips
6.Hearing and Understanding--Achieving Both
7.Action
8.Checking
9.Communicating with Bosses
10.A Fact
Notes for Your Guidance
Summary
Chapter 5 Written Communications
1.Composing Your Message
2.Written Forms of Communication
3.Let's Practise
4.Hints and Tips
Notes for Your Guidance
Summary
Chapter 6 Business Meetings
1.Why People Hold Meetings
2.Meeting Styles
3.Writing the Records of Business Meetings
4.The Disadvantages of a Verbatim Record
5.The Advantages of a Written Summary
6.Influence and Power
7.Evaluate
8.After Considerable Discussion
9.Who Are the Readers of the Minutes
10.Meeting Minutes
11.More Minutes
12.Why Certain Things Are Important
13.Hints and Tips
14.What's to Be Discussed
Notes for Your Guidance
Summary
Chapter 7 Business Communication and Negotiation
1.Preparatory Considerations
2.The Negotiations
3.Instruments of Negotiation
4.Forms of Negotiation Available to the Management
Notes for Your Guidance
Summary
Chapter 8 Cross-cultural Business Communications
1.Is It sible to Put Culture into Categories
2.Stereotypes and Assumptions
3.The English Language
4.Hints and Tips
5.Phenomena Which Influence Cultures
6.Direct or Rude
7.Deference and Interruption
8.Politeness
9.European Union of Differences
10.Diversity and Communication Opportunities
11.Do Some Research
12.Hints and Tips
Notes for Your Guidance
Summary
Chapter 9 Crisis Communications
1.What Is a Crisis
2.Why Is Communication Essential in a Crisis
3.Hints and Tips
4.What Can We Do in Advance
5.The Golden Rules
6.A Crisis in Practice
Notes for Your Guidance
Summary
Chapter 10 Media Communications
1.Information Out
2.Press Releases
3.Press Conferences
4.Press Events
5.Say It with Pictures
6.Don't Make It Difficult
7.The Big Interview
8.Questions and Answers
9.Bad Press
10.Inward Communication
11.Who Can Speak for You
12.Hints and Tips
Notes for Your Guidance
Summary
Chapter 11 Business Communications Every Day
Ten Exercises
Notes for Your Guidance
Summary
Conclusion
Appendices
Appendix One Cocktail Party
Appendix Two The Card Game
Appendix Three Mr, Mrs, Ms, Dr or John
Appendix Four Getting to Know You
Appendix Five Dealing with Dinner
Appendix Six Sneaky Phrases
Appendix Seven Karaoke
Appendix Eight It's All a Matter of Face
Appendix Nine Be a Chinese Culture Vulture

本書作者長期從事MBA教學，並在政府和媒體機構擁有多年豐富經驗，針對跨文化背景和中國特殊的商務環境，對在求職溝通、客戶溝通、同事溝通、上下級溝通、危機溝通、媒體溝通等情形下如何進行有效商務溝通作了詳細的剖析，提出商務溝通的基本原則、技巧和建議。穿插的大量案例和練習以及附錄中對文化差異的闡釋，有助於讀者快速掌握實務環境中的行動要領，提升處理溝通問題的能力。

(英)艾菲德·羅伯茨(Elfed Roberts),(英)菲利普·布魯斯(Phillip Bruce),黃智穎 編著 著