●Unit 1 Company Stories1
●Text A Bow to Your Billionaire Drone Overlord: Frank Wang’s
●Quest to Put DJI Robots into the Sky3
●Text B When an App Is Called Racist12
●Unit 2 Business Ethics20
●Text A The Hidden Costs of Organizational Dishonesty22
●Text B To Do or Not to Do-Ethics in Question32
●Unit 3 Human Resources39
●Text A 21st Century Talent Spotting41
●Text B A New Game Plan for C Players50
●Unit 4 Innovation58
●Text A Disruptive Innovation: In Need of Better Theory60
●Text B The Innovator’s DNA69
●Unit 5 Leadership78
●Text A Leadership Styles80
●Text B Blue Ocean Leadership 89
●Unit 6 Foreign Enterprises in the Chinese Market97
●Text A Strategies for Competing in a Changed China99
●Text B ltinational Companies and China: What Future?109
●Unit 7 Marketing 117
●部分目錄
