●Chapter One Introduction
●1.1Background
●1.2MICE Development
●1.3MICE Development in China
●1.4Hangzhou’s General Information
●1.5Hangzhou’s Tourism Development
●1.6Hangzhou’s MICE Development
●1.7Main Questions oftheBook
●Chapter Two Literature Review
●2.1Introduction
●2.2General Concepts of Event
●2.3Typologies of Events
●2.4Event Tourism (MICE)
●2.5MICE Tourism Development History
●2.6Chinas MICE Tourism Development
●2.7MICE Market Competition
●2.8Event Tourism Competitive Capacity
●2.9Event Management
●2.10Involvement
●2.11MICE Impacts
●部分目錄