●CHAPTER ONE
Overview of Statistics 2
1.1 What Is Statistics? 3
1.2 Why Study Statistics? 5
1.3 Statistics in Business 7
1.4 Statistical Challenges 9
1.5 Critical Thinking 15
Chapter Summary 17
Chapter Exercises 18
CHAPTER TWO
Data Collection 22
2.1 Variables and Data 23
2.2 Level of Measurement 27
2.3 Sampling Concepts 31
2.4 Sampling Methods 34
2.5 Data Sources 43
2.6 Surveys 44
Chapter Summary 49
Chapter Exercises 50
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