●Part Ⅰ Fundamentals of Marketing in Publishing Industry
●Chapter 1
●Section Ⅰ The Economies for the Publisher
●Section Ⅱ The Supply Chain for Books
●Chapter 2
●Section Ⅰ Marketing in Publishing
●Section Ⅱ Direct Marketing
●Chapter 3
●Section Ⅰ Marketing Mix
●Section Ⅱ Organizational Structure of Sales and Marketing
●Chapter 4
●Section Ⅰ Book Distribution Costs for Publishers
●Section Ⅱ Defining Digital Print-on-Demand
●Part Ⅱ Marketing Practices in Publishing Industry
●Chapter 5
●Section Ⅰ Book Sales
●Section Ⅱ Book Selling Companies That Changed the Business
●Chapter 6
●Section Ⅰ Book Distribution
●Section Ⅱ Bookseller
●部分目錄