內容簡介
本書是《高職高專汽車類規劃教材》中的一本,介紹了汽車商務英語的相關知識,全書共,內容是汽車簡介、整車介紹、汽車配件、汽車維修、客戶資源、汽車保險、市場營銷和電子商務前有教學目標,課文中有單詞和詞彙、句子注釋,課後有練習題和實踐訓練,便於教師教學和學生自學,突出重點、難點,方便學生復習和鞏固汽車專業英語知識。另外本書配套有電子教案,並有課文翻譯和練習答案。
本書可作為高職高專、中等職業院校、成人高校汽車類專業學生的教材,也可供相關人員參考。
目錄
Unit 1 General Introduction to Automobile 1
Learning Objectives1
Warmup1
Dialogue1
Role Play2
Text A3
Text B5
Practical Writing8
Cool Station12
Unit 2 Automobile Structure15
Learning Objectives15
Warmup15
Dialogue15
Role Play17
Text A17
Text B20
Practical Writing23
Cool Station29
Unit 3Automotive Parts 31
Learning Objectives31
Warmup31
Dialogue31
Role Play32
Text A33
Text B39
Practical Writing44
Cool Station52
Unit 4Automobile Repair 55
Learning Objectives55
Warmup55
Dialogue55
Role Play56
Text A56
Text B62
Practical Writing67
Cool Station71
Unit 5Resources of Customers75
Learning Objectives75
Warmup75
Dialogue75
Role Play77
Text A77
Text B80
Practical Writing82
Cool Station86
Unit 6Insurance of Motors91
Learning Objectives91
Warmup91
Dialogue91
Role Play93
Text A94
Text B96
Practical Writing99
Cool Station103
Unit 7Marketing107
Learning Objectives107
Warmup107
Dialogue108
Role Play108
Text A109
Text B111
Practical Writing113
Cool Station117
Unit 8ECommerce120
Learning Objectives120
Warmup120
Dialogue121
Role Play121
Text A122
Text B124
Practical Writing127
Cool Station130
課文翻譯與練習答案133
詞彙表133
參考文獻144