內容簡介
在信息時代，節事旅遊是由於旅遊和節事的相互關聯而產生的一門新興邊緣學科。作為一本旅遊管理專業本科生的教材，本書的主要目的在於為節事活動和節事旅遊的相關理論和實踐教學及研究建立一個簡明的理論基礎，並在此基礎上介紹節事活動和旅遊的基本實操程序和原理。
In the information age, due to the connection of tourism and event, event tourism is an emerging interdisciplinary subject. As a textbook of majoring in tourism management, the main purpose of this book is to establish a simple theoretical basis for event activities and related theories and practical teaching and research on event tourism; to introduce the basic principle and practical operation of event activities and tourism.
