Chapter 1 International Business Introduction國際商務導讀
1.1 Background Introduction背景導人
1.2 Learning Objectives學習目標
1.3 Business Letters in English商務英語書信
1.4 Introduction to the Course課程介紹
1.5 Write YOur Wav to Success in International Business寫作之路
1.6 Example樣例
Chapter 2 The Structure of International Business Letter國際商務函電的基本結構
2.1 Introduction知識導人
2.2 The Component of International Business Letter國際商務函電的組成
2.3 Example樣例
Chapter 3 The Style of International Business Letter國際商務函電的文體格式
3.1 Introduction知識導人
3.2 The Kind of Intcrnational Business Letter國際商務函電書信的文體類型
3.3 The Characteristic of Business Letter國際商務函電的文體特征
3.4 Example 1：Block Form齊頭式
3.5 Example 2：Modified Block Form with Indented Style混合式
3.6 Example 3：Modified Block Form改良式
3.7 Example 4：Simplified Form簡化式
3.8 Addressing Envelopes信封的寫法
Chapter 4 Writing Principles and Some Rules of the Business Letter國際商務函電寫作原則與要求
4.1 Introduction知識導人
4.2 Writing Principles of the Business Letter寫作原則
4.3 Preapare the Writing寫作前的準備
4.4 Some Rules of Business Letter寫作要求
4.5 E-mail Communication電子郵件交流
Chapter 5 Establishing Business Relations建立貿易關繫
5.1 Introduction知識導人
5.2 The Way of How to Establish Business Relations建立貿易關繫的方式
5.3 Example 1：Self Introduction自我介紹
5.4 Example 2：Contact Customer after the Fair展銷會後聯繫客戶
5.5 Example 3：Take Part in Fairs參加展銷會
5.6 Example 4：Enquiry from Customer來自客戶的詢盤
5.7 Example 5：Send An Invitation Letter提供邀請函
5.8 Example 6：7ake the Information from Other Colleagues來自同行的信息
5.9 Example 7：Contact Customer by B2B Web Information來自B2B顧客的網絡信息
5.10 Example 8：Importer Writes to Exporter進口商給出口商
5.11 Example 9：Business Development Letter業務開發函
Chapter 6 Inquiry and Quotation詢價與報價
6.1 Introduction知識導人
6.2 Inquiry and the Style of Quotation詢價與報價的類型
6.3 Example 1：The Letters of General Enquiry and Replies一般詢價及回復
6.4 Example 2：The Letter of Specific Inquiry and Replies具體詢價及回復
6.5 Example 3：The Letters of Quotation and Replies報價及回復
Chapter 7 Firm Offer and Non.firm Offer，Counter.offer實盤和虛盤,還盤
7.I Introduction知識導人
7.2 The Basic Knowledge of Firm Offer and Non—firm Offer，Counter.offer實盤、虛盤和還盤的基礎知識
7.3 Example 1：Letter of Firm Offer實盤
7.4 Example 2：Letter of Non—firm Offer虛盤
7.5 Example 3：Letter of Counter—offer還盤
Chapter 8 Orders and Acknowledgements訂單與接受
8.1 Introduction知識導人
8.2 The Basic Knowledge of Orders and Acknowledgement訂單與接受的基本知識
8.3 Example 1：Order of Cashmere Sweater羊毛衫訂單
8.4 Example 2：Order of Canned Pork Luncheon Meat午餐肉罐頭訂單
8.5 Example 3：Printed Order打印訂單
8.6 Example 4：Acceptance of Order接受訂單
8.7 Example 5：Offering Substitute提供代用品
8.8 Example 6：Letters of Regret因不能接受訂單而表示歉意的信
8.9 Example 7：Rejection for the Reason of No Supply因無貨而拒絕買方訂單
8.10 Example 8：Rejecting Buyer’S Delivery Terms拒絕接受買方的交貨條件
8.11 Example 9：Declining the Order because of Delayed Loading無法按期裝運而婉拒訂單
8.12 Example 10：Confirm Acceptance Order要求確認訂單
8.13 Example 11：Trim Order試驗性訂購
8.14 Example 12：Official Order正式訂購
Chapter 9 Payment支付
9.1 Introduction知識導人
9.2 The Methods of Paymeat支付方式
9.3 Example 1：Irrevocable Letter of Credit不可撤銷信用證
9.4 Example 2：Confirmed Irrevocable Letter of Credit保兌的、不可撤銷信用證
9.5 Example 3：Urging Establishment of L／C催開信用證
9.6 Example 4：Amendment to Letter of Credit修改信用證
9.7 Example 5：Extention of Letter of Credit展延信用證
9.8 Example 6：Attention提示
Chapter 10 Insurance保險
10.1 Introduction知識導人
10.2 The Style of Insurance保險的種類
1O.3 Example 1：Importer Asks Exporter to Cover Insurance進口商要求出口商代辦保險
10.4 Example 2：Insurance Company Asks to Cancel Breakage Risk保險公司要求取消破碎險
Chapter 11 Packing and Shipping包裝與裝運
11.1 Introduction知識導人
11.2 The Content of Packing and Shipping包裝與裝運的內容
11.3 Example 1：Packing Instruction裝船指示
11.4 Example 2：Negotiation over Shipping Marks裝船唛頭
11.5 Example 3：Urging for Prompt Delivery催裝運
11.6 Example 4：Shipping Instructions裝船通知
11.7 Example 5：Booking Shipping Containers預訂船運集裝箱
Chapter 12 Complaints and Claims申訴與索賠
12.1 Introduction知識導人
12.2 The Content of Claims&Complaints索賠與申訴的內容
12.3 Example 1：Complaint of Wrong Goods Delivered申訴錯發貨物
12.4 Example 2：Complaint for Late Delivery申訴遲交貨物
12.5 Example 3：Complaint for Inferior Quality對質量低劣提出的申訴
12.6 Example 4：Claim for inferior Quality對質量低劣提出的索賠
12.7 Example 5：Claim for Improper Packing不良包裝引起的索賠
12.8 Example 6：Claim for Short Weight短重引起的索賠
Chapter 13 Agency代理
13.1 Introduction知識導人
13.2 The Kinds of Agency代理的類型
13.3 Example 1：Asking to be Sole Agency請求當獨家代理
13.4 Example 2：Sole Agency Agreement獨家代理協議
Chapter 14 Contract and Agreement合同與協議
14.1 Introduction知識導人
14.2 The Basic Knowledge of Contract合同的基礎知識
14.3 Example 1：Sales Contract國際貨物銷售合同
14.4 Example 2：Purchasing Equipment Contract購買設備合同
14.5 Example 3：Import and Expoa Business Contract進出口買賣合同
14.6 Example 4：Consignment Agreement寄售協議
Chapter 15 Other International Trade Style其他貿易形式
15.1 Introduction知識導人
15.2 Example 1：／echnology Consuhancy Service Contract國際技術咨詢服務
15.3 Example 2：Contract for Processing&Assembly and Compensation Trade對外加工裝配、補償貿易合同
15.4 Example 3：Confidentiality Agreement公司保密協議
附錄
附錄1 國際商務函電常用詞彙
附錄2 國際商務函電常用短語
附錄3 國際商務貿易類型詞彙
附錄4 國際商務常見八大類信函的模板
附錄5 國際商務函電常見表達
附錄6 合同通用條款範本(中英文)
參考文獻
