溝通是管理者應該具備的一項基本技能。本書基於“溝通作為一種技能可以學習、傳授和完善”的觀點，以原創性案例為視角，通過案例分析的方法，深入闡釋了管理溝通的基本理論和實用技能，內容豐富，涵蓋的主題廣泛。
本書突出戰略性，將倫理學和道德決策過程貫穿全書，考察了商業組織及其管理者與新聞媒體之間那種常常捉摸不透但又不可回避的關繫，同時涵蓋其他同類教材常常忽視的傾聽和反饋、語言溝通、跨文化溝通、衝突管理等內容。
第5版進行了大幅更新，增加了全新的案例和大量新趣聞，增加了有關社交媒體及其用途的新章節，更新了有關互聯網和在線行為及互聯網技術在商業中應用的內容，提供了*普查數據。
本書適合用作國內高校本科生、MBA管理溝通或商務溝通課程雙語教學用書，也可供有興趣的讀者閱讀參考。

詹姆斯?S. 奧羅克，美國聖母大學管理學教授，門多薩商學院商務溝通中心主任，專長領域為公司溝通、聲譽管理、公共演講、商務寫作等。

Many years ago, as an Air Force officer assigned to a flight test group in the American Southwest, I had the opportunity to speak with an older (and obviously wiser) man who had been in the flying business for many years. Our conversation focused on what it would take for a young officer to succeed?Dto become a leader, a recognized influence among talented, trained, and well-educated peers. His words were prophetic: “I can think of no skill more essential to the survival of a young officer,” he said, “than effective self-expression.” That was it. Not physical courage or well-honed flying skills. Not advanced degrees or specialized training, but “effective self-expression.”
In the years since that conversation, I have personally been witness to what young managers call “career moments.” Those moments in time are when a carefully crafted proposal, a thorough report, or a deft response to criticism saved a career. I’ve seen young men and women offered a job as a result of an especially skillful speech introduction. I’ve seen others sputter and stall when they couldn’t answer a direct question?Done that fell well within their area of expertise?Dduring a briefing. I’ve watched in horror as others simply talked their way into disfavor, trouble, or oblivion.
Communication is, without question, the central skill any manager can possess. It is the link between ideas and action. It is the process that generates profit. It is the emotional glue that binds humans together in relationships, personal and professional. It is, as the poet William Blake put it, “the chariot of genius.” To be without the ability to communicate is to be isolated from others in an organization, an industry, or a society. To be skilled at it is to be at the heart of what makes enterprise, private and public, function successfully.
The fundamental premise on which this book is based is simple: Communication is a skill that can be learned, taught, and improved. You have the potential to be better at