了得網研究生_跨文化交際基礎

	[ 收藏 ] [ 简体中文 ]
臺灣貨到付款、ATM、超商、信用卡PAYPAL付款，4-7個工作日送達，999元臺幣免運費　　　在線留言商品價格為新臺幣

商品搜索

类别：

关键字：

商品分类

　研究生
　 工学
　 公共课
　 经济管理
　 理学
　 农学
　 文法类
　 医学

　音乐
　 音乐理论

　声乐　通俗音乐　音乐欣赏　钢琴　二胡　小提琴

跨文化交際基礎
該商品所屬分類：研究生 -> 公共課
【市場價】	158-230元
【優惠價】	99-144元
【作者】	竇衛霖
【所屬類別】	圖書教材研究生/本科/專科教材公共課圖書外語大學英語大學英語教材
【出版社】	北京對外經濟貿易大學出版社有限責任公司
【ISBN】	9787810788137
【折扣說明】	一次購物滿999元台幣免運費+贈品一次購物滿2000元台幣95折+免運費+贈品一次購物滿3000元台幣92折+免運費+贈品一次購物滿4000元台幣88折+免運費+贈品
【本期贈品】	①優質無紡布環保袋，做工棒！②品牌簽字筆 ③品牌手帕紙巾

版本	正版全新電子版PDF檔
您已选择：	正版全新
溫馨提示：如果有多種選項，請先選擇再點擊加入購物車。 . 電子圖書價格是0.69折，例如了得網價格是100元，電子書pdf的價格則是69元。 . 購買電子書不支持貨到付款，購買時選擇atm或者超商、PayPal付款。付款後1-24小時內通過郵件傳輸給您。 *. 如果收到的電子書不滿意，可以聯絡我們退款。謝謝。

內容介紹

開本：16開

紙張：膠版紙

包裝：平裝

是否套裝：否

國際標準書號ISBN：9787810788137

叢書名：對外經濟貿易大學遠程教育繫列教材

作者：竇衛霖

出版社：北京對外經濟貿易大學出版社有限責任公司

出版時間：2007年04月

內容簡介

《跨文化交際基礎》試圖從文化和交際的基本理論及其兩者之間的關繫入手，以跨文化交際學的基本理論和應用為框架，通過分析中西文化在言語交際、非言語交際中的差異，以及這些差異在社會禮儀和商務談判中的表現，用以培養學生的跨文化意識，加深對母語和目的語文化的理解，終提高跨文化交際能力。

Chapter 1 Introduction to Intercultural Communication
Learning Objectives
Warm-up Activities
Ⅰ. Defining Intercultural Communication
Ⅱ. The Rapid Increase of Intercultural Communication
1. Improvements in transportation technology
2. Developments in communication technology
3. Changes in mass migration patterns
4. Globalization of the world economy
Ⅲ. The Development of Intercultural Communication Study
1. The development of intercultural communication study in the U.S.
2. Intercultural communication studies in China
Ⅳ. The Complexity in Learning Intercultural Communication
1. The multidiseiplinary nature and elements of intercultural communication studyChapter 1 Introduction to Intercultural Communication
Learning Objectives
Warm-up Activities
Ⅰ. Defining Intercultural Communication
Ⅱ. The Rapid Increase of Intercultural Communication
1. Improvements in transportation technology
2. Developments in communication technology
3. Changes in mass migration patterns
4. Globalization of the world economy
Ⅲ. The Development of Intercultural Communication Study
1. The development of intercultural communication study in the U.S.
2. Intercultural communication studies in China
Ⅳ. The Complexity in Learning Intercultural Communication
1. The multidiseiplinary nature and elements of intercultural communication study
2. Potential problems in learning intercultural communication
Summary of the Chapter
Key Terms
Words & Expressions
Notes
Exercises
Case Study
Chapter 2 Basic Communication Theories
Learning Objectives
Warm-up Activities
Ⅰ. Communication Defined
Ⅱ. Needs and Functions of Communication
1. Maslow's hierarchy of needs
2. Functions of communication
Ⅲ. The Classification of Communication
Ⅳ. The Process of Communication
1. Components of communication
2. Models of communication
Ⅴ. The Characteristics of Communication
Ⅵ. The Challenge of Effective Communication in Interpersonal Encounters
Summary of the Chapter
Key Terms
Words & Expressions
Notes
Exercises
Case Study
Chapter 3 The Nature of Culture
Learning Objectives
Warm-up Activities
Ⅰ. Definitions of Culture
Ⅱ. Basic Functions and Source of Culture
Ⅲ. Ingredients of Culture
Ⅳ. Characteristics of Culture
Ⅴ. Understanding Cultural Differences
1. Normal distribution of people's characteristics
2. Minimum-maximum social differences
Summary of the Chapter
Key Terms
Words & Expressions
Notes
Exercises
Case Study
Chapter 4 Cultural Values
Learning Objectives
Warm-up Activities
Ⅰ Concept of Values
1. Definition of value
2. Values as the core of culture
3. Types of values
Ⅱ. Priorities of Cultural Values
Ⅲ Study of Values
1. Kluckholn and Strodtbeck's value orientations
2. Hofstede-Bond value dimensions
3. Hall's high- and low-context orientation
Summary of the Chapter
Key Terms
Words & Expressions
Notes
Exercises
Case Study
Chapter 5 Verbal Communication
Learning Objectives
Warm-up Activities
Ⅰ The Relationship between Language and Culture
1. The influence of culture on language
2. The influence of language on culture
Ⅱ. Cultural Impact on Verbal Communication
1. Culture's impact on language at lexical level
2. Culture's impact on language at discourse level
3. Culture's impact on language at pragmatic level
Summary of the Chapter
Key Terms
Words & Expressions
Notes
Exercises
Case Study
Chapter 6 Nonverbal Communication
Learning Objectives
Warm-up Activities
Ⅰ. The Nature of Nonverbal Communication
1. Definition of nonverbal communication
2. Importance of nonverbal communication
3. Functions of nonverbal communication
4. Classification of nonverbal communication
5. Characteristics of nonverbal communication
Ⅱ. Cultural Differences in Nonverbal Communication
1. Body movement(Kinesics)
2. Eye contact
3. Body touch
4. Paralanguage
5. Spatial language
6. Temporal language
Summary of the Chapter
Key Terms
Words & Expressions
Notes
Exercises
Case Study
Chapter 7 Cultural Differences in Etiquette and Protocol
Learning Objectives
Warm-up Activities
Ⅰ.Understanding Appropriate Etiquette and Protocol
1. Defining etiquette and protocol
2. The importance of appropriate etiquette and protocol
3. The challenge of appropriate etiquette and protocol
Ⅱ.Analysis of Cultural Differences in Etiquette and Protocol
1. Initial contact
2. Social entertainment
3. Gift-giving etiquette
4. Business scheduling
Summary of the Chapter
Key Tenns
Words & Expressions
Notes
Exercises
Case Study
Chapter 8 Cultural Differences in Business Negotiation
Learning Objectives
Warm-up Activities
Ⅰ. Defining Intercultural Negotiation
Ⅱ. Intercultural Negotiation Variables
Ⅲ. Intercultural Negotiation Guidelines
Summary of the Chapter
Key Terms
Words & Expressions
Notes
Exercises
Case Study
Chapter 9 Cultural Adaptation and Intercultural Communication Competence
Learning Objectives
Warm-up Activities
Ⅰ. Cultural Adaptation
1. Early adaptation: culture shock
2. Long-term cultural adaptation
Ⅱ. Improving Intercultural Communication Competence
1. Components of intercultural communication competence
2. Four-step approach to intercultural communication training
Summary of the Chapter
Key Terms
Words & Expressions
Notes
Exercises
Case Study
References
Key to Exercises
Model Test Ⅰ
Model Test Ⅱ
Appendix Ⅰ Intercultural Films
Appendix Ⅱ Related Websites

網友評論我們期待著您對此商品發表評論

相關商品

在線留言 商品價格為新臺幣

關於我們送貨時間安全付款會員登入加入會員我的帳戶網站聯盟

返回頂部

商品搜索

商品分类

【醫學】

【各大出版社】