在信息時代，節事旅遊是由於旅遊和節事相互關聯而產生的一門新興邊緣學科。作為一本旅遊管理專業本科生的教材，本書的主要目的在於為節事活動和節事旅遊的相關理論及實踐教學和研究建立一個簡明的理論基礎，並在此基礎上介紹節事活動和旅遊的基本實操程序及原理。縱觀全書，以下兩個特點是值得強調的：個特點，將節事活動的理論和實操環節分為不同的篇章進行編排，讓讀者能夠更清晰地建立理論構架，並更好地將理論構架運用到實操當中；第二個特點，按照節事活動的流程和步驟編排相應篇章的內容，便於讀者按照章節內容進行節事活動的策劃、組織與管理，更有利於讀者理清思路。In the information age, due to the connection of tourism and event, event tourism is an emerging interdisciplinary subject. As a textbook of majoring in tourism management, the main purpose of this book is to establish a simple theoretical basis for event activities and related theories and practical teaching and research on event tourism，and is to introduce the basic principle and practical operation of event activities and tourism.Throughout the book, the following two features are worth highlighting. On the one hand, the principle and practical operation of the event activities are divided into different chapters, allowing the readers to establish a theoretical framework, which applies to practical operation. On the other hand, followed by the contents of the process and procedures, readers can get further information on planning, organization and management.
