內容簡介
It introduces Chinese business culture to foreign businessmen to help them gain a better understanding of Chinese business culture.
It assists foreign businessmen in overcoming the problems in cross-cultural communication from a comparative perspective.
It provides some basic Chinese expressions that foreign businessmen need in business activities in China as well as some useful case studies and advice.
It presents introductions in English by a presenter, interviews with senior officials of foreign enterprises in China, and some related business scenes.
《商務溝通》是“中國商務文化”繫列中的一冊,包括一本書和一張DVD。圖書為中英對照,DVD中主要使用英語。
本產品分“商務會議”“矛盾處理”“洽談與談判”“贊賞與應答”“異議與應答”“安慰與應答”“尋求和提供幫助”“肢體語言”等八個話題。除了對每個話題涉及到的中國文化的圖文闡述之外,還提供了真實案例分析和行動指南,DVD中更提供了大量的在華高管的心得感受,方便讀者了解中國商務文化、了解在中國商務溝通中需要注意的事項。
It assists foreign businessmen in overcoming the problems in cross-cultural communication from a comparative perspective.
It provides some basic Chinese expressions that foreign businessmen need in business activities in China as well as some useful case studies and advice.
It presents introductions in English by a presenter, interviews with senior officials of foreign enterprises in China, and some related business scenes.
《商務溝通》是“中國商務文化”繫列中的一冊,包括一本書和一張DVD。圖書為中英對照,DVD中主要使用英語。
本產品分“商務會議”“矛盾處理”“洽談與談判”“贊賞與應答”“異議與應答”“安慰與應答”“尋求和提供幫助”“肢體語言”等八個話題。除了對每個話題涉及到的中國文化的圖文闡述之外,還提供了真實案例分析和行動指南,DVD中更提供了大量的在華高管的心得感受,方便讀者了解中國商務文化、了解在中國商務溝通中需要注意的事項。