內容簡介
本書英文版作為國外暢銷的同類教科書之一，一改傳統的商學導論(Introduction to Business)課程教材大而全的風格，以概覽式的編寫方法，在300餘頁的篇幅內，以當代的熱點問題為視角，通過11個專題，將如何創辦新企業、當代關鍵的商業環境背景，以及企業的生產、營銷、財務、人力資源和信息繫統等主要職能及活動一一作了清晰的闡述。本書除了對理論深入淺出地進行了闡釋，還對生詞、術語進行了中文翻譯、注釋，條理清晰、語言平實、通俗易懂。
作者將Nike公司案例貫穿全書，此創造性的整合案例教學法加深了學生對企業職能及其相互關繫的理解，這是本書區別於傳統商學導論教材的一大特色。
本書專為財經專業以外的大學生作為商務基礎知識學習而寫，也十分適用於作為英語專業應用語言方向的雙語教材。
作者簡介：本書英文版作為國外暢銷的同類教科書之一，一改傳統的商學導論(Introduction to Business)課程教材大而全的風格，以概覽式的編寫方法，在300餘頁的篇幅內，以當代的熱點問題為視角，通過11個專題，將如何創辦新企業、當代關鍵的商業環境背景，以及企業的生產、營銷、財務、人力資源和信息繫統等主要職能及活動一一作了清晰的闡述。本書除了對理論深入淺出地進行了闡釋，還對生詞、術語進行了中文翻譯、注釋，條理清晰、語言平實、通俗易懂。
作者將Nike公司案例貫穿全書，此創造性的整合案例教學法加深了學生對企業職能及其相互關繫的理解，這是本書區別於傳統商學導論教材的一大特色。
本書專為財經專業以外的大學生作為商務基礎知識學習而寫，也十分適用於作為英語專業應用語言方向的雙語教材。
作者簡介：
Karen Collins is an associate professor in the College of Business and Economics at Lehigh University. Dr. Collins developed Lehigh's Introduction to Business course with assistance from an Accenture Faculty Fellowship for Excellence in Teaching. She has served as its coordinator and has taught sections of the course since its inception in 1997. Dr. Collins was honored with an Innovation in Teaching Award for the course from the Middle Atlantic Association of Colleges of Business Administration (AACSB regional association of management education deans and program leaders) and also has received a number of teaching awards including the Deming Lewis Faculty Award for having the strongest influence on the ten-year graduating class, the Stabler Award for Excellence in Teaching for demonstrating superior ability in communicating knowledge to others, and the Coopers and Lybrand Excellence in Teaching and Learning Award given to faculty from four universities who demonstrated innovative teaching techniques. Karen Collins received her Ph.D from Virginia Tech in accounting with minors in organizational behavior and psychology. She has published in leading accounting and management journals such as Accounting, Organizations and Society, Accounting Horizons, and Journal of Vocational Behavior. Her research areas include stress, work/home conflict, and upward mobility of women. Dr. Collins is a CPA and practiced in public accounting in the small business area prior to starting her teaching career.
作者將Nike公司案例貫穿全書，此創造性的整合案例教學法加深了學生對企業職能及其相互關繫的理解，這是本書區別於傳統商學導論教材的一大特色。
本書專為財經專業以外的大學生作為商務基礎知識學習而寫，也十分適用於作為英語專業應用語言方向的雙語教材。
作者簡介：本書英文版作為國外暢銷的同類教科書之一，一改傳統的商學導論(Introduction to Business)課程教材大而全的風格，以概覽式的編寫方法，在300餘頁的篇幅內，以當代的熱點問題為視角，通過11個專題，將如何創辦新企業、當代關鍵的商業環境背景，以及企業的生產、營銷、財務、人力資源和信息繫統等主要職能及活動一一作了清晰的闡述。本書除了對理論深入淺出地進行了闡釋，還對生詞、術語進行了中文翻譯、注釋，條理清晰、語言平實、通俗易懂。
作者將Nike公司案例貫穿全書，此創造性的整合案例教學法加深了學生對企業職能及其相互關繫的理解，這是本書區別於傳統商學導論教材的一大特色。
本書專為財經專業以外的大學生作為商務基礎知識學習而寫，也十分適用於作為英語專業應用語言方向的雙語教材。
作者簡介：
Karen Collins is an associate professor in the College of Business and Economics at Lehigh University. Dr. Collins developed Lehigh's Introduction to Business course with assistance from an Accenture Faculty Fellowship for Excellence in Teaching. She has served as its coordinator and has taught sections of the course since its inception in 1997. Dr. Collins was honored with an Innovation in Teaching Award for the course from the Middle Atlantic Association of Colleges of Business Administration (AACSB regional association of management education deans and program leaders) and also has received a number of teaching awards including the Deming Lewis Faculty Award for having the strongest influence on the ten-year graduating class, the Stabler Award for Excellence in Teaching for demonstrating superior ability in communicating knowledge to others, and the Coopers and Lybrand Excellence in Teaching and Learning Award given to faculty from four universities who demonstrated innovative teaching techniques. Karen Collins received her Ph.D from Virginia Tech in accounting with minors in organizational behavior and psychology. She has published in leading accounting and management journals such as Accounting, Organizations and Society, Accounting Horizons, and Journal of Vocational Behavior. Her research areas include stress, work/home conflict, and upward mobility of women. Dr. Collins is a CPA and practiced in public accounting in the small business area prior to starting her teaching career.
