When Guerrilla Marketing was first published in 1983, Jay
Levinson revolutionized marketing strategies for the small-business
owner with his take-no-prisoners approach to finding clients. Based
on hundreds of solid ideas that really work, Levinson's philosophy
has given birth to a new way of learning about market share and how
to gain it. In this completely updated and expanded fourth edition,
Levinson offers a new arsenal of weaponry for small-business
success including * strategies for marketing on the Internet
(explaining when and precisely how to use it) * tips for using new
technology, such as podcasting and automated marketing * programs
for targeting prospects and cultivating repeat and referral
business * management lessons in the age of telecommuting and
freelance employees Guerrilla Marketing is the entrepreneur's
marketing bible -- and the book every small-business owner should
have on his or her shelf.