內容簡介
本書是美國*、權威的戰略管理教材《戰略管理：概念與案例》的縮減版，全書不僅保留了原主教材的全部精華內容，使理論體繫保持完整，且減少篇幅，更便於讀者使用的閱讀。本書有豐富的案例內容和齊全的教輔資料，讀者可以充分利用網絡資源，尤其是在線模擬訓練工具，在深入探討戰略的理論、原則和分析方法的同時，獲取教材裡和教室內學不到的實踐經驗。本書適合高校本科高年級學生、工商管理專業研究生、工商管理碩士（MBA）研究生和在職工商管理碩士（EMBA）研究生“戰略管理”課使用。除此之外，本書對企業管理人員在職培訓也是一本不可多得的參考書。
Arthur A.Thompson, Jr.earned his BS and PhD degrees in economics from the University of Tennesseee in 1961 and 1965 ,respecitively;spent three years on the economics factulty at virginin Tech;and served on the faculty of the University of Aabama's College of commerce and Business Administration for 24 years.In 1974 and again in 1982 ,Dr.thompson spent semester-long sabbaticals as a visiting scholar at the Harvard Business School.本書是美國*、權威的戰略管理教材《戰略管理：概念與案例》的縮減版，全書不僅保留了原主教材的全部精華內容，使理論體繫保持完整，且減少篇幅，更便於讀者使用的閱讀。本書有豐富的案例內容和齊全的教輔資料，讀者可以充分利用網絡資源，尤其是在線模擬訓練工具，在深入探討戰略的理論、原則和分析方法的同時，獲取教材裡和教室內學不到的實踐經驗。本書適合高校本科高年級學生、工商管理專業研究生、工商管理碩士（MBA）研究生和在職工商管理碩士（EMBA）研究生“戰略管理”課使用。除此之外，本書對企業管理人員在職培訓也是一本不可多得的參考書。
Arthur A.Thompson, Jr.earned his BS and PhD degrees in economics from the University of Tennesseee in 1961 and 1965 ,respecitively;spent three years on the economics factulty at virginin Tech;and served on the faculty of the University of Aabama's College of commerce and Business Administration for 24 years.In 1974 and again in 1982 ,Dr.thompson spent semester-long sabbaticals as a visiting scholar at the Harvard Business School.
His areas of specialization are business strategy ,competition and maret analysis,and economics of business enterprises.He has published over 30 articles in some 25 different professional and reade publiished over 30 arcticles in some 25 different professional and trade publications and has authored orco=authored five textbooks and four computer-based simulation exercise.
Dr.Thompson and his wife of 42 years have tow daughters ,two grandchildren,and a Yorkshire terrier.
Jonh E.Gamble is currently Chairman of the Department of Management and Associate Professor of Management in the Mitchell College of Business at The University of South alabama.His teaching Specialty at USA is strategic management and he also conducts a course in strategic management in Germany through Ludwigshafen/Worms,the State of Rhineland Westphalia ,and the University of South Alabama .
Dr.Gamble's research interests center on strategic issues in entrepreneurial,health car,and manufacturing settings.His work has been published in such scholarly journals as Journal of Business Venturing ,Jouranal of Labor Research,Health Care Management Reviesw,and Labor studies Journal.He is the author orco-author of more than 20 case studies published in various strategic management and strategic marketing texts.He has done consulting on industry and market analysis and strategy formulation and implementation issues with clients in public utillities,technology,non-profit ,and entrepreneurial businesses.
Professor gamble received his Ph.D in management from the University of Alabama in 1995 .Dr.Gamble also has a bachelor of Science degree and a Master of Arts Degree form The University of Alaalama.
Arthur A.Thompson, Jr.earned his BS and PhD degrees in economics from the University of Tennesseee in 1961 and 1965 ,respecitively;spent three years on the economics factulty at virginin Tech;and served on the faculty of the University of Aabama's College of commerce and Business Administration for 24 years.In 1974 and again in 1982 ,Dr.thompson spent semester-long sabbaticals as a visiting scholar at the Harvard Business School.本書是美國*、權威的戰略管理教材《戰略管理：概念與案例》的縮減版，全書不僅保留了原主教材的全部精華內容，使理論體繫保持完整，且減少篇幅，更便於讀者使用的閱讀。本書有豐富的案例內容和齊全的教輔資料，讀者可以充分利用網絡資源，尤其是在線模擬訓練工具，在深入探討戰略的理論、原則和分析方法的同時，獲取教材裡和教室內學不到的實踐經驗。本書適合高校本科高年級學生、工商管理專業研究生、工商管理碩士（MBA）研究生和在職工商管理碩士（EMBA）研究生“戰略管理”課使用。除此之外，本書對企業管理人員在職培訓也是一本不可多得的參考書。
Arthur A.Thompson, Jr.earned his BS and PhD degrees in economics from the University of Tennesseee in 1961 and 1965 ,respecitively;spent three years on the economics factulty at virginin Tech;and served on the faculty of the University of Aabama's College of commerce and Business Administration for 24 years.In 1974 and again in 1982 ,Dr.thompson spent semester-long sabbaticals as a visiting scholar at the Harvard Business School.
His areas of specialization are business strategy ,competition and maret analysis,and economics of business enterprises.He has published over 30 articles in some 25 different professional and reade publiished over 30 arcticles in some 25 different professional and trade publications and has authored orco=authored five textbooks and four computer-based simulation exercise.
Dr.Thompson and his wife of 42 years have tow daughters ,two grandchildren,and a Yorkshire terrier.
Jonh E.Gamble is currently Chairman of the Department of Management and Associate Professor of Management in the Mitchell College of Business at The University of South alabama.His teaching Specialty at USA is strategic management and he also conducts a course in strategic management in Germany through Ludwigshafen/Worms,the State of Rhineland Westphalia ,and the University of South Alabama .
Dr.Gamble's research interests center on strategic issues in entrepreneurial,health car,and manufacturing settings.His work has been published in such scholarly journals as Journal of Business Venturing ,Jouranal of Labor Research,Health Care Management Reviesw,and Labor studies Journal.He is the author orco-author of more than 20 case studies published in various strategic management and strategic marketing texts.He has done consulting on industry and market analysis and strategy formulation and implementation issues with clients in public utillities,technology,non-profit ,and entrepreneurial businesses.
Professor gamble received his Ph.D in management from the University of Alabama in 1995 .Dr.Gamble also has a bachelor of Science degree and a Master of Arts Degree form The University of Alaalama.
