了得网管理_商务英语沟通

内容简介

本书作者长期从事MBA教学，并在政府和媒体机构拥有多年丰富经验，针对跨文化背景和中国特殊的商务环境，对在求职沟通、客户沟通、同事沟通、上下级沟通、危机沟通、媒体沟通等情形下如何进行有效商务沟通作了详细的剖析。提出商务沟通的基本原则、技巧和建议。穿插的大量案例和练习以及附录中对文化差异的阐释．有助于读者快速掌握实务环境中的行动要领，提升处理沟通问题的能力。
本书以浅显易懂的英语为主要讲述语言，重在对内容和技巧的实际运用能力，适用于本科、MBA的教学，也可供在职人员进修和培训使用。

作者简介

艾菲德·罗伯茨(EIfed Roberts)，香港大学经济及工商管理学院荣誉副教授，长期从事MBA教学，主讲课程有“商务沟通”和“商业道德”。现同时为复旦大学—香港大学IMBA及多伦多大学EMBA学生上课。拥有30余年在多国的授课经验，对各国文化差异以及由文化差异造成的不同商务环境

Introduction 导言
Chapter One How to Apply for the Ideal Job
如何申请理想的工作
Chapter Two The Resume and the Interview
简历与面试
Chapter Three Spoken Business Communication
口头商务沟通
Chapter Four Communicating with Colleagues and Customers
同事沟通及客户沟通
Chapter Five Written Communications
书面沟通
Chapter Six Business Meetings
商务会议
Chapter Seven Cross-cultural Business CommunicationsIntroduction 导言
Chapter One How to Apply for the Ideal Job
如何申请理想的工作
Chapter Two The Resume and the Interview
简历与面试
Chapter Three Spoken Business Communication
口头商务沟通
Chapter Four Communicating with Colleagues and Customers
同事沟通及客户沟通
Chapter Five Written Communications
书面沟通
Chapter Six Business Meetings
商务会议
Chapter Seven Cross-cultural Business Communications
跨文化商务沟通
Chapter Eight Crisis Communications
危机沟通
Chapter Nine Media Communications
媒体沟通
Chapter Ten Business Communications Every Day
商务沟通日日练
Appendices 附录
Appendix One Cocktail Party （鸡尾酒会）
Appendix Two The Card Game （名片游戏）
Appendix Three Mr， Mrs， Ms， Dr or John （称谓问题）
Appendix Four Getting to Know You （次会面）
Appendix Five Dealing with Dinner （宴会礼仪）
Appendix Six Sneaky Phrases （常见隐语）
Appendix Seven Karaoke （卡拉OK现象）
Appendix Eight It s All a Matter of Face （面子问题）
Appendix Nine Be a Chinese Culture Vulture （汲取中国文化）
Exercise 1 Pharox
Exercise 2 Lawson Hotel
Exercise 3 Modern Industrial
Exercise 4 Industrial Lubricants
Exercise 5 The Right Answers
Exercise 6 Talking about Yourself
Exercise 7 Interview Techniques
Exercise 8 Difficult Issues
Exercise 9 Three More Analysts
Exercise 10 Your Future
Exercise 11 Challenges
Exercise 12 Foreign Visitors
Exercise 13 Directors Questions
Exercise 14 Sales Managers
Exercise 15 German Analysts
Exercise 16 Positive Points
Exercise 17 Telephone Complaint
Exercise 18 Kitchen Flag
Exercise 19 Ginger Jewellery
Exercise 20 Diamond Office Equipment
Exercise 21 Mountainside Plastics
Exercise 22 Dragons Basketball
Exercise 23 Ransing Corporation
Exercise 24 Harland Hotel Meeting
Exercise 25 Charles Computing
Exercise 26 Programme Problems
Exercise 27 Conversation Topics
Exercise 28 Action Points
Exercise 29 Staff Matters
Exercise 30 Communicating Internationally
Exercise 31 Banking on Success
Exercise 32 A Touch of Class
Exercise 33 Questions， Questions， Questions
Exercise 34 Making Looking Bad Look Good
Exercise 35 Winged Services
Exercise 36 Harmony and Peace
Exercise 37 Good Fortune Airways
Exercise 38 Nan Hai Cars
Exercise 39 Lunar New Year Parks
Exercise 40 The Royal Treatment
Exercise 41 Job Opportunity
Exercise 42 Getting the Picture
Exercise 43 Read the Newspaper
Exercise 44 Agenda Items

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