From Publishers Weekly

This guide by management consultant Cohen and Stanford University
Graduate School of Business professor Bradford skillfully
demonstrates, with numerous examples, how managers and other
employees can achieve their career objectives--as well as those of
their companies--by forming mutually advantageous alliances. Urging
patient planning of strategies, the authors offer advice on coping
with turf rivalries, handling delicate inter-level relations and
tips on how to bypass rules and foster managerial flexibility and
innovation. Macmillan's Executive Program dual main selection;
Fortune Book club alternate.

Copyright 1989 Reed Business Information, Inc. --This text refers
to an out of print or unavailable edition of this title.

From Library Journal

Cohen and Bradford are business professors, the former at Babson
College and the latter at Stanford, and both have extensive
backgrounds in management consulting. Here, they have devised a
number of scenarios to illustrate situations in which particular
techniques of influencing co-workers can be utilized to effect a
desired result. Very few real-world examples are employed, leaving
the reader searching for some concrete applications of the
techniques discussed. Consequently, the book reads more like an
academic text on influence. Readers would be better served with
Dale Carnegie's classic How To Win Friends and Influence People or
Harvey MacKay's Swim With the Sharks Without Being Eaten Alive ( LJ
4/15/88). Recommended for academic and large public
libraries.

- Richard Paustenbaugh, Indiana Univ. Libs., Bloomington

Copyright 1989 Reed Business Information, Inc. --This text refers
to an out of print or unavailable edition of this title.

ALLAN R. COHEN is Edward A. Madden Distinguished Professor of
Global Leadership and Director of Corporate Entrepreneurship at
Babson College, where he specializes in leadership and transforming
organizations. He holds MBA and DBA degrees from Harvard Business
School and has consulted for such organizations as GE, Polaroid,
IBM, and Toshiba.

DAVID L. BRADFORD is Senior Lecturer on Organizational Behavior
at Stanford Graduate School of Business and Director of Stanford's
Executive Program in Leadership. He has consulted for such
organizations as Frito-Lay, Levi Strauss & Co., and the Whitney
Museum of American Art.

Cohen and Bradford are also the authors of Managing for
Excellence and Power Up, both from Wiley.