In biological ecosystems, "keystone" species maintain the
healthy functioning of the entire system. Why? Because their own
survival depends on it. This book argues that business ecosystems
work in much the same way-one company's success depends on the
success of its partners.
Based on more than ten years of research and practical
experience within industries from retail to automotive to software,
The Keystone Advantage outlines a framework that goes beyond
maximizing internal competencies to leveraging the collective
competencies of one's entire network for competitive advantage.