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  • Streetwise Restaurant Management
    該商品所屬分類:管理 -> 管理
    【市場價】
    2052-2976
    【優惠價】
    1283-1860
    【作者】 John 
    【所屬類別】 圖書  管理  外文原版/影印版 
    【ISBN】1580627811
    【折扣說明】一次購物滿999元台幣免運費+贈品
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    內容介紹



    紙張:膠版紙
    包裝:平裝
    是否套裝:否

    國際標準書號ISBN:1580627811
    作者:John
    出版時間:2003年07月 


        
        
    "

    內容簡介
    Owning and operating a restaurant is one of the most challenging endeavors an entrepreneur can take on—the hours are long and grueling, staff turnover averages 130 percent, and many fail within their first year. Streetwise® Restaurant Management walks you step by step through each aspect of opening and managing a restaurant. This guide covers the practical issues you’ll face on a daily basis and offers tips from an experienced restaurateur about the risks and rewards of restaurant management.
    Is owning or managing a restaurant right for you? It can be if you have Streetwise® Restaurant Management as your ready reference for creating front-of-house ambience and back-of-house efficiencies.
    Learn how to:
    ·Select the right location for your restaurant
    ·Develop the menuOwning and operating a restaurant is one of the most challenging endeavors an entrepreneur can take on—the hours are long and grueling, staff turnover averages 130 percent, and many fail within their first year. Streetwise® Restaurant Management walks you step by step through each aspect of opening and managing a restaurant. This guide covers the practical issues you’ll face on a daily basis and offers tips from an experienced restaurateur about the risks and rewards of restaurant management.
    Is owning or managing a restaurant right for you? It can be if you have Streetwise® Restaurant Management as your ready reference for creating front-of-house ambience and back-of-house efficiencies.
    Learn how to:
    ·Select the right location for your restaurant
    ·Develop the menu
    ·Attain appropriate permits and licenses
    ·Manage staff
    ·Market and promote ideas to generate a positive buzz
    ·Operate more profitably
    Evaluate Your Market
    ·Do you have a concept or menu that stands out?
    ·Can you live the life of a restaurateur?
    ·Can you critically evaluate your marketplace?
    ·Do you know your budget?
    Recruit and Retain Staff
    ·Interviewing and selecting
    ·Communicating expectations
    ·Utilizing motivational tools
    ·Awarding promotions
    ·Adapting appropriate training materials
    ·Practicing customer service philosophy
    ·Coping with employee turnover
    Know the Cost of Doing Business
    ·Inventory and food costs
    ·Fixed/variable payroll
    ·Benefits
    ·Employee welfare/education costs
    ·Seasonal changes
    ·Tax considerations
    ·Pricing
    Plan Ahead and Get Organized
    ·Develop your business plan
    ·Find the right people: lawyers, bookkeepers, insurance brokers
    ·Create a timeline
    ·Know your mission
    The restaurant business demands creativity and flair, as well as practical know-how. Streetwise® Restaurant Management explains all you need to know to run a successful restaurant—from what to do to how to fix it. Streetwise® Restaurant Management is your one-stop reference to running a restaurant resourcefully.
    作者簡介
    John James has a strong track record creating, owning, and operating profitable hospitality businesses in Louisiana, Arkansas, Oklahoma, and Florida. Mr. James has served as Vice President and Senior Director of Operations for A&M Food Services. In 19
    目錄
    Acknowledgments
    Author's Note
    Introduction
    Part One Deciding Whether-and How-You Want to Run a Restaurant
    Chapter 1 Asking the Hard Questions
    Chapter 2 Making Basic Decisions and Conducting Research
    Chapter 3 Conducting a Feasibility Study for Your Restaurant Idea
    Chapter 4 Organizing Your Restaurant:Going Alone or Partnering Up
    Chapter 5 Organizing as a Corporation or Buying a Franchise
    Part Two Financing Timing and Desiging Your New Restaurant
    Chapter 6 Developing a Misson Statement,Business Plan,and Initial Budget
    Chapter 7 Understanding Financial Statements
    Chapter 8 Establishing a Time Line for Your Opening
    Chapter 9 Determing a LocationAcknowledgments
    Author's Note
    Introduction
    Part One Deciding Whether-and How-You Want to Run a Restaurant
    Chapter 1 Asking the Hard Questions
    Chapter 2 Making Basic Decisions and Conducting Research
    Chapter 3 Conducting a Feasibility Study for Your Restaurant Idea
    Chapter 4 Organizing Your Restaurant:Going Alone or Partnering Up
    Chapter 5 Organizing as a Corporation or Buying a Franchise
    Part Two Financing Timing and Desiging Your New Restaurant
    Chapter 6 Developing a Misson Statement,Business Plan,and Initial Budget
    Chapter 7 Understanding Financial Statements
    Chapter 8 Establishing a Time Line for Your Opening
    Chapter 9 Determing a Location
    Chapter 10 Designing Your Space
    Part Three The Nuts and Bolts:Menus,Supplies,and Permits
    Chapter 11 Planning Your Menus
    Chapter 12 Purchasing Supplies
    Chapter 13 Securing Permits
    Part Four Staffing Your Restaurant
    Chapter 14 Recruiting a Support Staff
    Chapter 15 Hiring Employees
    Chapter 16 Establishing a Good Work Environment
    Chapter 17 Training and Coaching Employees
    Chapter 18 Understanding Labor Costs
    Part Five Marketing and Promoting Your Restaurant
    Chapter 19 Understanding the Basics of Restaurant Marketing
    Chapter 20 Advertising Your Restaurant
    Chapter 21 Doing Public Relations and Promotions
    Part Six Running Your Restaurant Day-to-Day
    Chapter 22 Dealing with Unruly Customers
    Chapter 23 Creating a Plan for Burglary,Fire,and Other Disasters
    Chapter 24 Reducing Employee and Supplier Theft and Othe Losses
    Chapter 25 Conducting Inventory
    Chapter 26 Finding Additional Sources of Revenue
    Appendix A Resources
    Appendix B Useful Forms
    Appendix C FAQs
    Bibliography
    Index


     
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