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  • Streetwise Independent Consulting
    該商品所屬分類:管理 -> 管理
    【市場價】
    2052-2976
    【優惠價】
    1283-1860
    【作者】 David 
    【所屬類別】 圖書  管理  外文原版/影印版 
    【ISBN】1558507280
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    內容介紹



    紙張:膠版紙
    包裝:平裝
    是否套裝:否

    國際標準書號ISBN:1558507280
    作者:David

        
        
    "

    內容簡介
    Streetwise Independent Consulting is your one-stop resource for starting,running,and growing a consulting business.From finding new prospects,to writing proposales,to setting your pricing,this book has it all!You'll get expert advice from David Kintler,a highly successful consultant.And you'll get Streetwise insight on what problems to look our for and how to handle those unexpected issues that tend to pop up in the real world.Every aspect of consulting is coverd,including……
    作者簡介
    David Kintler,is president and founder of Sales Winners,Inc.,a marketing consulting firm,and former vice president of sales for the Computer Systems Division of Harris Corporation.He lives in Coral Gables,Florida.
    Bob Adams is president of Adams Medi
    目錄
    INTRODUCTION
    CHAPTER 1 GETTING STARTED
    To Begin
    Challenges and Obstacles
    Hot Growth Areas for Consultants in the 90's
    Bussiness and Personal Objectives
    Sample Success Criteria
    Target Market Profile
    Sample Target Market Profiler
    Service Benefits Analysis
    Sample Service-Benefits Analysis Interactive Questionnaire
    Setting Up a Home Office
    Question & Answers About Home Offices
    Considering Commercial SpaceINTRODUCTION
    CHAPTER 1 GETTING STARTED
    To Begin
    Challenges and Obstacles
    Hot Growth Areas for Consultants in the 90's
    Bussiness and Personal Objectives
    Sample Success Criteria
    Target Market Profile
    Sample Target Market Profiler
    Service Benefits Analysis
    Sample Service-Benefits Analysis Interactive Questionnaire
    Setting Up a Home Office
    Question & Answers About Home Offices
    Considering Commercial Space
    Commercial Office Space Plans
    Office Design Considerations
    Streetwise Advice on Equipment
    Question&Answer About Equipmetn
    Question&Answer About Starting Out
    CHAPTER 2 Business plans
    Business Plans
    Annual Plans
    Developing a Business Plan
    Question & Analyzing About Specializing vs.Staying General
    CHAPTER 3 PROSPECTING FOR CLIENTS
    CHAPTER 4 GETTING CLLENTS BY DIRECT MAIL AND ADVERTISING
    CHAPTER 5 ATTRACTING CLLENTS WITH FREE PUBLICITY
    CHAPTER 6 PRICING YOUR SERVICES
    CHAPTER 7 WRITING PROPOSALS
    CHAPTER 8 PRESENTING PROPOSALS
    CHAPTER 9 HANDLING LEGAL ISSUES
    CHAPTER 10 UNDERSTANDING FINANCE
    CHAPTER 11 STREETWISE ADVICE
    CHAPTER 12 FORMS,TEMPLATES,AND SAMPLES
    INDEX
    ABOUT THE AUTHOR


     
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