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     管理
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  • 現代項目管理(英文版)
    該商品所屬分類:管理 -> 管理
    【市場價】
    1987-2880
    【優惠價】
    1242-1800
    【作者】 林少培 
    【所屬類別】 圖書  管理  一般管理學  管理學 
    【出版社】上海交通大學出版社 
    【ISBN】9787313216502
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    內容介紹



    開本:16開
    紙張:膠版紙
    包裝:精裝

    是否套裝:否
    國際標準書號ISBN:9787313216502
    作者:林少培

    出版社:上海交通大學出版社
    出版時間:2019年10月 

        
        
    "

    內容簡介









     
    本書以數字時代“理論軟化,知識硬化”的特點為原則,分別從戰略、策略及運營角度出發,強調在知識經濟時代實施項目管理過程中的繫統分析以及結構化方案的實施。在實現項目管理的商業分析方面,本書對項目經濟學做了較深入的討論。本書除可作為工程與管理專業研究生及大學生的課本與教學參考資料以外,也可作為相關行業項目管理與工程管理從業人員的工作手冊,以實現提高管理者復雜產品及繫統開發的管理運籌能力。



    作者簡介









    林少培,現為上海交通大學土木工程繫教授,英國土木工程師學會特許工程師,任英國土木工程是學會上海分會秘書長,美國PMI學位驗證中心全球理事,曾榮獲PMI(中國)項目管理終身成就獎。黃丹,上海交通大學航空航天學院,航空宇航信息與控制繫副研究員。



    前言
    Why a monograph of project management under Internet era is needed? The reason is quite obvious: the emergence of Internet has brought a new scenario of project management (PM) professional ecology; moreover, both the operational platform and accessing objects of PM have sequentially changed from “real” to “virtual”; its theorem, methodologies, procedures and tools are subjected to change. We are facing an era of knowledge economy and digital world, and PM environment is facing subversive challenges!
    Everybody understands that the economic development depends on the success of projects. We expect the best practice of each project, and consequently, we certainly need qualified talent who can achieve the project goals with updated PM philosophy, especially under the digital Internet era nowadays.

    Why a monograph of project management under Internet era is needed? The reason is quite obvious: the emergence of Internet has brought a new scenario of project management (PM) professional ecology; moreover, both the operational platform and accessing objects of PM have sequentially changed from “real” to “virtual”; its theorem, methodologies, procedures and tools are subjected to change. We are facing an era of knowledge economy and digital world, and PM environment is facing subversive challenges!


    Everybody understands that the economic development depends on the success of projects. We expect the best practice of each project, and consequently, we certainly need qualified talent who can achieve the project goals with updated PM philosophy, especially under the digital Internet era nowadays.


    It is clearer that we are in the transition stage from industrial economy to knowledge economy. The assets in industrial economy are solid ones represented by fixed and live capitals, in contrast, the assets in knowledge economy are virtual ones represented by the knowledge as the potential assets. Due to this reason, the fundamental mission of an enterprise under industrial economy is entirely different from that of an enterprise under knowledge economy. The previous one is using capital to mobilize material, machine and manpower for achieving good products sold in the market and then making profits. Nevertheless, for the latter case, the profits from the market are realized through the competitiveness of products (or services) with innovative ideas initiated by the realization of knowledge assets. Then one may imagine that the essentials and procedures of PM are going to change compared with the past time.


    What are the processes of project management? It can be understood as “to make a series of decision under uncertainties” in order “to do the right things”; “to get its right human-machine and human-human relation” as well as “to do the things right”. The first one needs to go through system analysis; the second one should be well treated with technologies and stakeholders management; and the third one is guaranteed by managerial rules and regulations. As everyone knows that the second one is more difficult especially in large scaled complex projects, where the “human-human” relation is far complex than that of “human-machine” relation.


    How can the project management education respond? How to reform the project management education for accommodating to the new challenges? This is what and why we should make corresponding changes in this monograph as our textbook, and make our PM talent education accommodate to the new digital Internet era.


    “Talent! Innovation! Strategy!” that is the only way to respond to the challenges, so we need to cultivate our talent with updated knowledge for maneuvering the changes. We also need from long-term strategic view point, to cultivate our talent accommodating to the digital era and on the “Internet AI” platform; as well as with the commercial analysis capabilities in project economics aspect. This is why the renewable project management textbook under Internet era and knowledge economy is initiated.



     
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